Big tech
Meta's Orion swagger
Meta held an event for a device that they’ll never ship. It was the right decision.
Spatial computing
Spatial computing (sometimes also called virtual or augmented reality) is set to explode as the next computing paradigm, alongside AI. You'll find posts about Apple Vision Pro, Meta Quest and more devices here.
Spatial computing
Two weeks with Ray Ban Meta smart glasses
Two weeks ago, I bought a pair of sunglasses from Ray Ban. They’re glossy black Wayfarers, exactly as you’d expect them. I bet you can picture them: they’re iconic in design. There are a few differences with my pair though. They have a small computer in the
Big tech
I think Facebook’s rebrand to Meta worked
Here’s a selfie of me wearing sunglasses inside. What do you notice? Three gold stars to you if you realised there’s… no camera? That’s because the camera I used is in the sunglasses, and that’s why I’m wearing sunglasses inside. They’re Ray Ban Meta
Big tech
Apple's marketing vision
Last week, I told you how I felt about Apple Vision Pro, Apple’s £3,499 headset it claims is the future of personal computing. It left me feeling weird – I felt amazed and overwhelmed, but also lonely and confused. Today, let’s talk about Apple’s positioning strategy (so
Spatial computing
A week with Apple Vision Pro
From Apple’s Newsroom last month: Apple today announced Apple Vision Pro will expand to new countries and regions, with pre-orders for China mainland, Hong Kong, Japan, and Singapore beginning this Thursday, June 13, at 6 p.m. PT and availability beginning Friday, June 28. Customers in Australia, Canada, France,