Big tech
ChatGPT is a brand now
And so is OpenAI
Brand strategy
Brand strategy guides how marketing departments make decisions. Over the last ten years as small tech has become big tech, brand strategy has become more important to growth. These posts dive deep into how tech companies are using brand strategy to drive growth.
Big tech
Meta wrecks its brand
Meta’s recent policy turnaround makes a wreck of its careful brand building efforts since 2021.
Big tech
I think Facebook’s rebrand to Meta worked
Here’s a selfie of me wearing sunglasses inside. What do you notice? Three gold stars to you if you realised there’s… no camera? That’s because the camera I used is in the sunglasses, and that’s why I’m wearing sunglasses inside. They’re Ray Ban Meta
Brand strategy
What running shoes and a hundred-year-old mouse have in common
Two weeks ago, a post from Massimo Giunco, a 21-year Nike marketing veteran who left in 2022 went viral. The post is absolutely eviscerating of Nike and it’s turned-around strategy, which began around four years ago with the installation of a new CEO, John Donahoe. If you haven’t
Newsletter
Everything Everywhere: EE’s brand new strategy
The mobile network is trying to be more things. Will it pay off?
Newsletter
Changing Twitter’s name was Xtremely reckless
Musk had brand magic, and now he doesn't.
Newsletter
Sorry, the new McDonald’s ad is really good.
And is that... Ronald McDonald?