Big tech
ChatGPT is a brand now
And so is OpenAI
Big tech
Posts about Apple, Google, Meta, OpenAI and other big tech companies. Here you'll find posts about how these companies market themselves and the strategic marketing moves they're making.
Big tech
Meta wrecks its brand
Meta’s recent policy turnaround makes a wreck of its careful brand building efforts since 2021.
Product marketing
2024's Year in tech
The year that augmented reality and artificial intelligence broke out.
Big tech
Meta's Orion swagger
Meta held an event for a device that they’ll never ship. It was the right decision.
Big tech
It’s iPhone season! So I bought a 'phone' with an e-ink screen
If you’re a regular here, you’ll know that I’m an Apple fan. I explained recently how I’ve watched every Apple presentation for eighteen years straight. This year, of course, was no exception. Apple releases a new iPhone every September, and this year was also no exception.
Spatial computing
Two weeks with Ray Ban Meta smart glasses
Two weeks ago, I bought a pair of sunglasses from Ray Ban. They’re glossy black Wayfarers, exactly as you’d expect them. I bet you can picture them: they’re iconic in design. There are a few differences with my pair though. They have a small computer in the
AI
How AI infiltrated the iPhone event
On Monday, Apple held a special event called It’s Glowtime. Clocking in at 1 hour, 38 minutes and 50 seconds, it was a long one. At the event, they introduced to the world the Apple Watch Series 10, AirPods 4 and iPhones 16 and 16 Pro. They also introduced
Big tech
I think Facebook’s rebrand to Meta worked
Here’s a selfie of me wearing sunglasses inside. What do you notice? Three gold stars to you if you realised there’s… no camera? That’s because the camera I used is in the sunglasses, and that’s why I’m wearing sunglasses inside. They’re Ray Ban Meta
Big tech
Apple's marketing vision
Last week, I told you how I felt about Apple Vision Pro, Apple’s £3,499 headset it claims is the future of personal computing. It left me feeling weird – I felt amazed and overwhelmed, but also lonely and confused. Today, let’s talk about Apple’s positioning strategy (so
Spatial computing
A week with Apple Vision Pro
From Apple’s Newsroom last month: Apple today announced Apple Vision Pro will expand to new countries and regions, with pre-orders for China mainland, Hong Kong, Japan, and Singapore beginning this Thursday, June 13, at 6 p.m. PT and availability beginning Friday, June 28. Customers in Australia, Canada, France,
Newsletter
Apple Watch: from fashion fad to healthy success
Apple's product marketing masterclass
Newsletter
Changing Twitter’s name was Xtremely reckless
Musk had brand magic, and now he doesn't.