Apple loses its live events (and its way)
How AI hype collided with virtual events.
Jack Cully
Big tech
ChatGPT is a brand now
And so is OpenAI
Big tech
Meta wrecks its brand
Meta’s recent policy turnaround makes a wreck of its careful brand building efforts since 2021.
Product marketing
2024's Year in tech
The year that augmented reality and artificial intelligence broke out.
Welcome to the emotional internet
Remember the Jaguar rebrand fiasco? Yeah, that was only two weeks ago. But it feels like forever ago, right? I spotted the rebrand late, the Thursday night before the Friday that everyone jumped on it. I was grabbing around for things to write about here, and I made a note
Marketing
Sweet suspicion
A Waitrose masterclass (via murder mystery).
AI
What's the point of AI?
There won't be a breakthrough AI product that replaces the iPhone. But AI is still going to take over the world.
Big tech
Meta's Orion swagger
Meta held an event for a device that they’ll never ship. It was the right decision.
Big tech
It’s iPhone season! So I bought a 'phone' with an e-ink screen
If you’re a regular here, you’ll know that I’m an Apple fan. I explained recently how I’ve watched every Apple presentation for eighteen years straight. This year, of course, was no exception. Apple releases a new iPhone every September, and this year was also no exception.
Spatial computing
Two weeks with Ray Ban Meta smart glasses
Two weeks ago, I bought a pair of sunglasses from Ray Ban. They’re glossy black Wayfarers, exactly as you’d expect them. I bet you can picture them: they’re iconic in design. There are a few differences with my pair though. They have a small computer in the
AI
How AI infiltrated the iPhone event
On Monday, Apple held a special event called It’s Glowtime. Clocking in at 1 hour, 38 minutes and 50 seconds, it was a long one. At the event, they introduced to the world the Apple Watch Series 10, AirPods 4 and iPhones 16 and 16 Pro. They also introduced
Big tech
I think Facebook’s rebrand to Meta worked
Here’s a selfie of me wearing sunglasses inside. What do you notice? Three gold stars to you if you realised there’s… no camera? That’s because the camera I used is in the sunglasses, and that’s why I’m wearing sunglasses inside. They’re Ray Ban Meta