AI
The words we use to describe AI might be holding it back.
AI
Anthropic and OpenAI are trying to rewrite the AI narrative with nostalgia.
The sun rises on a changed discipline.
Zuckerberg's mystery box won't work.
How AI hype collided with virtual events.
Big tech
And so is OpenAI
Big tech
Meta’s recent policy turnaround makes a wreck of its careful brand building efforts since 2021.
Product marketing
The year that augmented reality and artificial intelligence broke out.
Remember the Jaguar rebrand fiasco? Yeah, that was only two weeks ago. But it feels like forever ago, right? I spotted the rebrand late, the Thursday night before the Friday that everyone jumped on it. I was grabbing around for things to write about here, and I made a note
A newsletter about technology, brand and marketing.
A Waitrose masterclass (via murder mystery).
There won't be a breakthrough AI product that replaces the iPhone. But AI is still going to take over the world.
Meta held an event for a device that they’ll never ship. It was the right decision.
If you’re a regular here, you’ll know that I’m an Apple fan. I explained recently how I’ve watched every Apple presentation for eighteen years straight. This year, of course, was no exception. Apple releases a new iPhone every September, and this year was also no exception.
Two weeks ago, I bought a pair of sunglasses from Ray Ban. They’re glossy black Wayfarers, exactly as you’d expect them. I bet you can picture them: they’re iconic in design. There are a few differences with my pair though. They have a small computer in the
On Monday, Apple held a special event called It’s Glowtime. Clocking in at 1 hour, 38 minutes and 50 seconds, it was a long one. At the event, they introduced to the world the Apple Watch Series 10, AirPods 4 and iPhones 16 and 16 Pro. They also introduced
Here’s a selfie of me wearing sunglasses inside. What do you notice? Three gold stars to you if you realised there’s… no camera? That’s because the camera I used is in the sunglasses, and that’s why I’m wearing sunglasses inside. They’re Ray Ban Meta
What app-based banks and electric cars have in common.
Generative AI is impressive, but it’s making our apps less useful right now. There’s an age old balancing act in the technology world. On the one side of the scales, there’s the technologists, the scientists, the engineers. They’re creating new technology which gives humans more capability.
Two weeks ago, a post from Massimo Giunco, a 21-year Nike marketing veteran who left in 2022 went viral. The post is absolutely eviscerating of Nike and it’s turned-around strategy, which began around four years ago with the installation of a new CEO, John Donahoe. If you
Last week, I told you how I felt about Apple Vision Pro, Apple’s £3,499 headset it claims is the future of personal computing. It left me feeling weird – I felt amazed and overwhelmed, but also lonely and confused. Today, let’s talk about Apple’s positioning strategy (so
From Apple’s Newsroom last month: Apple today announced Apple Vision Pro will expand to new countries and regions, with pre-orders for China mainland, Hong Kong, Japan, and Singapore beginning this Thursday, June 13, at 6 p.m. PT and availability beginning Friday, June 28. Customers in Australia, Canada,
